Effingham Daily News publishes a health page in every Friday's paper and also runs a health section the fourth Wednesday of every month. That section runs in both the daily paper and the Weekly Advertiser. The Weekly Advertiser is received by 9,250 non subscriber households in the 6-county area it services. In Effingham county market penetration is 69%, so the majority of the Weekly circulation is in the outlying 5 counties, and heavily rural.The Effingham Daily News is in the Champaign & Springfield - Decatur, IL DMA. The Effingham Daily News offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.