Hoy is a publication of the San Diego Tribune, and serves the San Diego, CA DMA. Hoy offers ROP and insert advertising opportunities in its Saturday circulation. Hoy is a free CVAC audited weekly bi-lingual (Spanish/English) newspaper that is published every Saturday in broadsheet format. 70,000 circ is home delivered and 31,000 distributed via racks. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.