Established in 1990, Vida En El Valle is a standard-size broadsheet newspaper, featuring full color photographs and graphics. It is published and delivered every Wednesday to central Valley area homes and news racks. Vida is owned by The Fresno Bee, which handles printing, distribution, marketing and other operations that keep Vida En El Valle at the forefront of the industry. It is also referred to as Vida en el Valley. Vida En El Valle distribution is audited and verified by Verified Audit Circulation. Vida En El Valle is in the Fresno - Visalia, CA DMA. It serves the Hispanic community of Fresno, Tulare, Kings and Madera Counties. Vida En El Valle offers ROP and insert advertising opportunities in its Wednesday circulation. Vida En El Valle is a bi-lingual (Spanish/English) newspaper that is published on every Wednesday. Echo Media has direct relationships with a large number of Spanish language newspapers providing tremendous local coverage.