Handy is the official magazine of the Handyman Club of America. This magazine reaches 900,000 people six times per year and offers marketers a wide variety of advertising options. Handy's editorial focus is centered on woodworking, carpentry and tools, and the magazine gives readers detailed, hands on information on how to buy and use tools and how to plan and execute projects in and around their homes. This national, special interest magazine targets mainly married male homeowners who are advanced do-it-yourselfers and woodworkers or professional contractors in the building trades.