South Florida is home to 1,915,995 Million Hispanics. South Florida is the nations third largest Hispanic market in terms of population. 4.5 of every 10 individuals in South Florida are Hispanic compared to only 1.5 of every 10 individuals in the U.S.. About 6 of every 10 individuals in Miami-Dade County are Hispanic.South Floridas Hispanic community is largely of Cuban, Caribbean and Latin American origin. Mexicans, who represent more than two-thirds of Hispanics in the U.S., make up just 4 % of Hispanics in South Florida.Cuban49%South American19%Puerto Rico7%Central American15%Mexican4%Dominican4%Other Hispanics2%South Floridas Hispanic market continues to grow, the Hispanic population is projected to grow by 16%.Though South Florida ranks third in terms of Hispanic population, it is #1 for Average Hispanic Household Income, Educational Attainment, and Home Ownership. Nearly half of all south Florida Hispanics have a household income of $50,000+Close to two-thirds (61%) of south Florida Hispanics are homeowners, compared to only 49% nationwide.South Florida Hispanics are also more than twice as likely (34%) than the national average (16%) to have attained at least a college degree.El Nuevo Herald Delivers¢The only 7-days-a-week Spanish daily newspaper in south Florida¢Highest penetration in the market reach more than 350,000 or 26% of Hispanics in any given week¢ABC audited newspaper with growing circulation¢Cost-effective¢Agency commission¢Grow customer base¢Increased reach with The Miami Herald reach more than 1.3 million DMA readers in one week.El Nuevo Herald has over 4 times the number of readers than the other Spanish-language newspapers in the South Florida market.El Nuevo Herald is in the Miami - Fort Lauderdale, FL DMA. El Nuevo Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. El Nuevo Herald is a paid ABC audited Spanish language newspaper in broadsheet format that publishes daily. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.