The St. Louis American is the largest, most widely read newspaper targeting African-Americans in the state of Missouri. It is 76 years old and has been published continuously since 1928. It is the community's leading and most trusted source for news, opinion and entertainment. It has been named top African-American newspaper in the country 4 out of the last 8 years (NNPA). In the last 10 years the St. Louis American circulation has increased to 68,500 every Thursday. It is audited by CAC reaching nearly 200,000 readers weekly and distributed through 840 distribution points where African Americans work, shop & live. (119 area grocery stores; 22 of St. Louis' top 25 largest employers. Nearly 98% of all newspapers are picked up weekly) The St. Louis American is in the Saint Louis, MO DMA. This African-American publication distributes in St. Louis plus Madison and St. Charles counties. The St. Louis American offers ROP and insert advertising opportunities in its weekly circulation. This publication is CAC audited. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.