The Vancouver Province is in the Vancouver market of British Columbia, Canada. Not your average tabloid, the format is the only true tab characteristic about the paper. The Province enjoys more home delivery than any other tab in Canada and shares the market for readership with the broadsheet, The Vancouver Sun. The Entertainment Section, E-Today, and lifestyle section, Live It! position The Province as THE entertainment newspaper in the Lower Mainland. It appeals to a younger, hipper audience than The Vancouver Sun, as well as a more suburban reader. Its size and format make it as great for the commute as for passing around the lunchroom at work. But don't be fooled, Province readers are well-educated and have a higher-than-average income.The Province skews young, with a mid to high income, families with children. Its award winning Sports section means that it appeals to a slightly more male audience. The Province is a tabloid that attracts a more suburban audience.The Vancouver Province offers ROP and insert advertising opportunities in its daily and Sunday circulation. This is a paid tabloid format newspaper. The Province does not publish on Saturdays.