Victoria, Texas is centrally located between four of the state's largest cities, and serves as a powerful regional hub for education, medical care and retailing. Located near the Gulf Coast within a two-hour drive of Houston, Austin, San Antonio and Corpus Christi, Victoria is the largest community in the seven-county Texas Crossroads region - a market totaling over 175,000 people.The industrial base of petrochemical complexes and downstream manufacturing facilities is augmented by extensive agricultural activity, rapidly expanding medical services, abundant professional and financial services, substantial higher education facilities and a growing retail trade sector.The Victoria region is an attractive powerful marketplace.With more than $2.1 billion in total retail sales (over 1.3 billion in Victoria County alone), the 7-county Texas Crossroads market provides outstanding sales and buying power.The daily Advocate reaches an impressive 73% of Victoria county adults daily and 78% on Sunday's, with even higher coverage in the 35+ age brackets. Across the entire 7-county market, coverage remains high at over 60% daily and 65% on Sundays.The Victoria Advocate is in the Victoria, TX DMA. The Victoria Advocate offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.