Grand Junction and Mesa County form a regional retail center for the western Slope. The consumer base is extremely balanced and diverse relative to age and education. The population of approximately 120,000 has an average household income of more than $50,000. The Grand Junction Daily Sentinel is in the Grand Junction - Montrose, CO DMA. The Grand Junction Daily Sentinel offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.