International Masters Publishers has provided a wide variety of high quality continuity programs since 1972. Now you can target proven cooking product buyers by including your advertisement in the automatic shipments of Easy Everyday Cooking, Easy to Bake Easy to Make, Grandma's Kitchen, and Great Meals Under 30 Minutes. This mostly female audience represents the heart of Middle America. They receive a new series of instructional and educational cards every three weeks. These busy consumers turn to IMP to learn new recipes for everyday cooking, holidays and special occasions.This program will perform well for many types of mailers including Book Clubs, Children's Products, Collectibles, Cosmetics, Health, Housewares, Insurance, Jewelry and more.