The Herald Values is a four-page, full-color advertising jacket that wraps the inserts that are delivered to Herald subscribers on Thursday. Herald Values is also delivered to non-subscribers on Friday and Saturday through the U.S. mail and private carriers. Roughly 150,000 wraps are inserted inside the Thursday newspaper and 760,000 are direct mailed Friday/Saturday. Advertisers can target inserts into mail only. On-page ads will reach both subscriber and non-subscriber households. The Miami Herald Values (TMC) is in the Miami - Fort Lauderdale, FL DMA. The Miami Herald Values (TMC) offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.