The Batesville Daily Guard was the first newspaper dedicated to covering Independence and surrounding counties and has been for 129 years. The Batesville Daily Guard provides a unique opportunity to reach the vast majority of the local residents Monday through Friday with an average of 9,500 papers every day. These are distributed by city and rural carriers and by mail to subscribers. Additional single copies are sold from newsstands that are placed in high traffic areas.The Batesville Daily Guard is in the Little Rock - Pine Bluff, AR DMA. The Batesville Daily Guard offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.