Wild West is the authoritative magazine covering the true history of the people, places, battles and events that led to the taming of the Great American frontier, from its earliest Eastern beginnings to today's American West. Feature stories, departments and picture essays examine subjects including the familiar "Cowboys and Indians", gunmen and lawmen, and other fascinating aspects of Western lore and culture that are so much a part of the American heritage. On page and insert opportunities are available to advertisers looking to reach this targeted audience of history buffs.