El Hispano was founded on August 1997, and ever since it has grown along the Spanish speaking community in the state of Colorado, which has made of it their principal source of printed information. El Hispano is distributed free of charge every Thursday to over 350 sites in The Denver metro area and cities like Ft. Collins, Ft. Lupton, Longmont, Greenley, Lafayette and Castle Rock.El Hispano is distributed in seven Wal-Mart stores and the three Avanza Mexican Super Markets in the Denver metro in addition to Albertsons, K-Mart, Super K- Mart and Grocery Warehouse. This publication is CAC audited. El Hispano is in the Denver, CO DMA. El Hispano offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.