The Albion Navigator & Journal Register is in the Evansville, IN DMA. The Albion Navigator & Journal Register offers ROP and insert advertising opportunities in its weekly circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called the Prairie Post. Both newspapers are distributed in a market with a large senior citizen population. In fact they are the dominant demographic. Consequently both papers have continuously running senior citizen news, features, and information. The Navigator & Journal-Register covers the Edwards County, Illinois area.Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.