15,000 copies of El Editor are printed every week on Thursday. It has been in continuous publication for 28 years. It is estimated that on the average, 5 people read 1 newspaper, making a total readership of more than 75,000. El Editor Newspaper is presently distributed in the entire West Texas region covering more than one-third of the state of Texas. With its current print schedule of cover 25,000 and using widely accepted theories that bilingual weekly are read by at least 5 persons each, both newspapers claim a readership of over 150,000 people in West Texas. These ADI's are currently 22 and 24 in the nation in Hispanic population according to SRDS.The El Editor-Lubbock is in the Lubbock, TX DMA. The El Editor-Lubbock offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.