The Alamogordo Hollogram, formerly The Sunburst, is in the Albuquerque - Santa Fe, NM DMA. It is the newspaper for the Holloman Air Force Base. It is produced in a color tabloid format, and is distributed on Fridays. The Alamogordo Sunburst offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.