The Hermiston, Oregon Herald, a twice-weekly paid circulation newspaper, serves Hermiston and the surrounding area. Delivered by carrier in the local area and by mail out of the area, the Herald is published every Tuesday and Friday, 52 weeks a year. The Buyer's Bonus is a free-distribution newspaper published on Tuesdays and delivered to local households that do not subscribe to the Herald. When used in combination, the Hermiston Herald and the Buyer's Bonus offer regional saturation of over 13,000 households in Western Umatilla County as well as Morrow County and Southeast Washington.The Hermiston, Oregon Herald is in the Yakima - Pasco - Richland - Kennewick, WA DMA. The Hermiston Herald offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called Buyer's Bonus. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.