On the border with Mexico and in one of the fastest growing areas in the country, The Brownsville Herald serves readers in Southern Cameron County - an area where two cultures and two languages have melded into a community that is uniquely South Texan. Its circulation area stretches from just south of the border in Matamoros, Mexico, east to the South Padre Island coastline and north to the city of Los Fresnos. The Brownsville Herald circulation area includes more than 150,000 residents and counts more than 60,000 readers among them. With the median age in Brownsville being 25.5 years, 63% of the area's population is under the age of 34. Moreover, recent surveys impressively show that 87% of Brownsville adults are home subscribers or purchase The Brownsville Herald at a store or rack stand. In the span of five weekdays, almost 70 percent of market adults read at least one issue of The Brownsville Herald. In addition to being the news medium of choice, The Herald is, by far, the market's preferred advertising source. For eleven lines of merchandise, adults cited The Herald, as their primary source for advertising information. Furthermore, almost 90 percent of adults take action as a result of advertising in The Herald.The Brownsville Herald is in the Harlingen - Weslaco - Brownsville - McAllen, TX DMA. The Brownsville Herald offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.