From its creation in 1974, the Santa Fe Reporter has had a clear mission: create lively competition for a stodgy and timid daily press. The primary goal is to help Santa Feans have a better understanding of their town. SFR also provides in-depth cultural coverage of the city's vigorous arts scene.The Santa Fe Reporter is in the Albuquerque - Santa Fe, NM DMA. It is an alternative news weekly published on Wednesdays in tabloid format. It is free, and distributed through take one locations. The Santa Fe Reporter offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.