La Prensa Hispana is a bilingual weekly newspaper based in Indio, California. La Prensa Hispana is in the Los Angeles, CA DMA. It is a Spanish language publication designed to meet the specific needs of the LA, Orange County and Riverside Hispanic communities. It is published in broadsheet format, VAC audited and is distributed free of charge.La Prensa Hispana offers ROP and insert advertising opportunities in its weekly Friday circulation. Percentage of Distribution: Supermarkets 30%, Fast Food/Restaurants 20%, Discount Stores 20%, Record Stores 10%, Entertainment Centers10%, Clinics/Medical Center 5%, and Banks and Others 5%. Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications.