The San Francisco Bay Guardian, the nations longest-lived independent alternative newspaper, kicked off its 40th anniversary celebration this week with a dramatic redesign that emphasizes the papers distinctive voice and hellraising roots.The San Francisco Bay Guardian is in the San Francisco - Oakland - San Jose, CA DMA. It is an alternative news weekly that is ABC audited. The San Francisco Bay Guardian is an alternative paper which offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.