The Waterfront Journal audience is active, upscale, mobile, energetic young professionals living directly across the Hudson from NYC. It serves the Hoboken and the affluent waterfront households in Jersey City, Weehawken, Union City, West New York, Guttenberg, and North Bergen. The Journal is a weekly newspaper delivered by mail and boasts market saturation. It is published weekly on Thursday, and is CAC audited. Coverage focuses on local news, activities, commuting, business, and a leisure and nightlife guide for upscale professionals. It is part of the Journal News Group. The Waterfront Journal is in the New York, NY DMA. The Waterfront Journal offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. This paper is CAC audited.