Since 1809 the Richmond Register has served Richmond and Madison County in Kentucky as the leading source of local news and advertising.The Richmond Register is in the Lexington, KY DMA. The Richmond Register offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called the Madison County Advertiser. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.