The El Centro Imperial Valley Press is in the Yuma - El Centro, AZ DMA. The Imperial Valley Press, IV Direct and Adelante reach over 150,000 readers. The Imperial Valley Press is delivered daily to households and sold in racks in Imperial County. The paid circulation of the daily newspaper reaches households throughout Imperial County. The Imperial Valley Press is published Monday through Friday afternoon and Saturday and Sunday morning. Non-subscribing households in the county receive IV Direct delivered primarily by mail every Tuesday.Spanish speaking households receive a Spanish newspaper, Adelante, every Thursday. Ads running in the Imperial Valley Press, IV Direct and Adelante reach virtually every household in Imperial County.The El Centro Imperial Valley Press offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.