The Indiana Gazette is in the Pittsburgh, PA DMA. The Indiana Gazette offers ROP and insert advertising opportunities in its daily circulation through its paid broadsheet format. This paper also offers total market coverage (TMC) through a non-subscriber distribution. The Shopper's Guide is published every Friday and mailed to as many as 12,500 Gazette nonsubscribers within the circulation area. Additional copies of The Shopper's Guide are available free of charge in 112 different locations throughout the circulation area. The Shopper's Guide in combination with the Gazette, this publication provides total non-duplicated circulation of up to 28,000 and nearly 78,400 readers. It offers advertising news, specific to the Indiana market, wrapped in an exciting package of classified ads, games and other information. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.