The El Conquistador - WI is in the Milwaukee, WI DMA. It is a free Spanish language tabloid serving the Hispanic community of Milwaukee. The El Conquistador - WI offers ROP and insert advertising opportunities in its daily circulation. Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications. The 2000 Census estimates that 82,406 Latinos live in Milwaukee. However, several community base organizations, churches and activist dispute these figures and estimate the population to be more than 100,000. The Latino population is the fastest growing population group in the U.S., and is the fourth largest market in the world.Census reports estimated that the Latino population grew eight times as fast as the rest of the Nation's population during the 1990's and almost that fast during the 1980's. Current projections suggest rapid growth will continue well into the twenty-first century.