The Weekenders, started in 1985, offer total market penetration in Harford County and select communities in Cecil County and Southern Pennsylvania. Many of those who live in the area served by The Weekenders are young, college-educated, dual-income families with children. Editorially-based, the Weekenders are direct mailed and offer advertisers a cost-effective means of reaching their primary and secondary markets through a proven publication. The papers are distributed in five separately zoned editions, presenting the option of targeting readers geographically or reaching the entire county and surrounding communities.The Harford County Weekenders are in the Baltimore, MD DMA. The Harford County Weekenders offers ROP and insert advertising opportunities in their circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.