Walker, Minnesota, on beautiful Leech Lake, is a pristine and unique popular destination. It is also home of The Pilot-Independent. More than 820 lakes dot this market area that attracts an affluent and mobile population. Many of these homeowners are not represented in Walker's snapshot because they hold primary residences elsewhere, yet they offer the strength of The Pilot-Independent's over 3,300 subscribers. The Pilot-Independent publishes Thursdays, and the Co-Pilot TMC is delivered to over an additional 7,300 unduplicated households by U.S. mail on Saturdays, to cover northern Cass and eastern Hubbard counties. Recreation is the dominant industry in this region. The Pilot-Independent and Co-Pilot provide a fresh audience for your ad message regularly. The Walker Pilot-Independent is in the Minneapolis, MN DMA. The Walker Pilot-Independent offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.