The DeSoto Focus Daily News is in the Dallas - Fort Worth, TX DMA. Focus News is dedicated to the southern suburbs of Dallas supplying a combination of local news, state news, national news and opinions. Suburban citizens in the southern Dallas County and northern Ellis county area are among the most affluent in the country. They read and appreciate a media source devoted to them and have proven it by flocking to Focus News advertisers.The DeSoto Focus Daily News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.