The Houston Forward Times Group serves primarily, but not exclusively, the Black market, 89% professionals, middle and working class, upwardly mobile African-Americans.The Houston Forward Times published their first edition January 1960, under the leadership of the late founder and publisher Julius P. Carter. The Houston Forward Times is now the largest African-American published newspaper in the south. The Houston Forward Times features editorials-viewpoints-perspectives, government, info-lines, Sportswatch, etc. Also various sections include Lifestyles, Classifieds, Health, Religion, Food, Entertainment and Food for Thought and Community Events.The Houston Forward Times is in the Houston, TX DMA. The Houston Forward Times offers ROP and insert advertising opportunities in its weekly circulation. This paper has a paid readership of 253,640 distributed throughout Houston on each Wednesday and a free readership of 300,000 distributed on each Friday. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.