The Altus Times is in the Wichita Falls & Lawton, OK DMA. It serves the five county areas of Harmon, Greer, Jackson, Kiowa and Tillman Counties. The Altus Times offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called the SW Oklahoma Shopper. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.