The Athens News-Courier is in the Huntsville, Alabama DMA. Limestone County Demographic InformationThe population is 65,676, which represents a 21.3% increase from the 1990 census. 68.88% of the population is rural and 31.12% is urban. 63.13% of the population is high school graduates, over half of which have some college. The median age is 36.03.There are 24,298 households in Limestone County, with an average of 2.66 persons per household. 76.2% of the households are owner occupied. The average household income is $43,260. The median property value is $56,824.The Athens News-Courier offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.