The Durango Herald TMC is in the Denver, CO DMA. The TMC is called Frugal Bugle offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The Frugal Bugle - a free weekly newspaper with "light news and heavy bargains" - fills a readership gap not reached by The Durango Herald or The Cortez Journal. First published in November 2001, it has a circulation of 12,000. Five thousand copies are available for free at racks throughout Southwest Colorado, and a U.S. Postal Service-verifiable circulation of approximately 7,000 copies are mailed to non-subscribers of The Durango Herald, which provides total market coverage. Research revealed that non-subscribers of the Herald were looking for entertainment and news they could use in their daily lives. The Frugal Bugle fills that need by leaving out politics, crime and other hard news and focusing on upbeat features. Stories center on family, gardening, cooking, home repair, celebrities, and hobbies.