El Paso y Mas is in the El Paso, TX DMA. The El Paso y Mas offers ROP and insert advertising opportunities in its daily circulation. It is a free VAC audited publication. It is printed in Spanish, in broadsheet format. This Spanish-language publication carries the Smartsource coupon supplement in English. El Paso y Mas is delivered to over 40,000 homes in targeted census tracts throughout El Paso. El Paso y Mas reaches households with a high proficiency in Spanish and corresponding low proficiency in English. El Paso y Mas is the most circulated Spanish language newspaper in El Paso. El Paso y Mas will be hung on doors at single family residences in high density neighborhoods and will be available in racks at apartment complexes. El Paso y Mas covers the news and information tailored for El Paso residents: Local and national news from the U.S. and news from across the border, Sports, Entertainment, Business, Health, and Finances are just some of the topics covered weekly by El Paso y Mas. Hispanics currently make up 80% of the El Paso County total population, which has grown 3% since the year 2000. Because of El Paso's proximity to Mexico, the Hispanic population will continue to grow. According to a November 2003 El Paso Times survey, 75% of El Paso Hispanics read in Spanish occasionallyAlmost 70% of El Paso's Hispanic population speak Spanish at home. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.