Southwest Art is an excellent source for art collectors and appreciators who are interested in the visual arts of the West and Southwest. Editorial in this high quality, four color, glossy magazine is focused on contemporary and historic artists, articles on collectors and their collections, introductions to emerging artists, previews of major museum exhibitions, industry news, trends in the marketplace, and extensive coverage of art events. Each issue has a paid circulation of 60,000, with a readership of 140,000 that far exceeds the circulation.