Tijuana is the world's most visited city. San Diego & Tijuana share the world's busiest international border crossing and comprise the 3rd largest Hispanic market in the United States. Reach it all with El Mexicano newspaper!El Mexicano is the largest circulating Spanish language newspaper in San Diego and Baja California, and since 1959 has led the pack as the most widely read daily publication, as confirmed by Gallup and IMERK, two of Mexico's most respected media research firms."Hitting two birds with one stone" is the perfect analogy when targeting San Diego, California, and Tijuana, Baja California. For marketing purposes, both cities are, in reality, one region, which can be effectively reached with El Mexicano newspaper.It is estimated that San Diego Hispanics have an annual purchasing power of more than $12.1 billion, while Tijuana residents spend about $3 billion per year in San Diego County alone. That's an $15.1 billion market!El Mexicano is in the San Diego, CA DMA. El Mexicano's statewide edition reaches an estimated 200,000 readers in San Diego, Tijuana, Rosarito, Ensenada, Tecate, Mexicali and San Luis Rio Colorado. The San Diego-Tijuana region make up the third largest Hispanic market in the U.S. with an estimated annual revenue of 11.1 billion dollars. It is also important to note that even during the worst periods of economic instability, this 30-million-dollar-a-day industry has continued to grow steadily. El Mexicano offers you a way to reach more than 876,000 Hispanics that live in San Diego County, as well as over 2 million residents of Tijuana. According to the latest Strategy Research Corporation study, an estimated 876,500 Hispanics reside in San Diego County, representing 27.3% of the total population making San Diego the 10th largest Hispanic market in the U.S. The median age is 24.7 and the average number of people per household is 3.9. The buying power of Latinos in San Diego is estimated to be $9.1 billion and Baja California residents $2 billion. There are more than 37,000 Latino-owned businesses in San Diego, representing annual gross sales of $3.4 billion. The San Diego Hispanic market is said to include not only the county's own Latinos, but also the 2 million-plus residents in the city of Tijuana. The El Mexicano offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.