The Chicago Reader (Reader's Guide)is in the Chicago, IL DMA. The Chicago Reader offers ROP and insert advertising opportunities in its weekly circulation. Published since 1971, the Chicago Reader is a widely recognized alternative weekly. It specializes in features rather than news, with emphasis on urban issues, politics, arts and culture, and literary journalism that captures the spirit of contemporary city life. The Reader is well-known for its indispensable guides to Chicago theater, film, arts, and music, and for an extensive classified section that focuses on the needs of young urban adults. The Reader is distributed at more than 1,400 locations in Evanston, Rogers Park, Edgewater, Albany Park, Jefferson Park, Irving Park, Uptown, Lakeview, Lincoln Park, Old Town, Logan Square, Bucktown, Wicker Park, Near North, Loop, Printer's Row/Near South, Near West Side, Pilsen, Hyde Park, and Beverly. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.