The LA Weekly is in the Los Angeles, CA DMA. The LA Weekly offers ROP and insert advertising opportunities in its weekly circulation. This paper is a part of the Village Voice Media group which also includes the NYC Village Voice, OC Weekly, Minneapolis City Pages, Seattle Weekly and Nashville Scene. Alternative newsweeklies are essential reading for active urban adults in the country's top markets. As the alternative industry's founding publisher and Alternative Weekly Network's lead sales organization, Village Voice Media can provide your ideal solution for influencing urban adults - - the nation's most valuable consumer target. For the past 25 years, LA Weekly has been the voice of the arts in the world capitol of movies, music, and American pop culture. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.