Target primarily female buyers who are computer savvy, well-educated, and who spend money to create an image and to fulfill their personal desktop publishing needs. These buyers have fiscal authority at business address and have substantial discretionary income at home address. This audience is excellent for apparel, book clubs, home office, high tech publications, children's collectibles, financial food & gift offers. Due to high percentage of female buyers this program is also an excellent audience for general consumer offers. These mostly female buyers have an average household income of $55K-75K and an age range of 40-50.