The Farmington Observer is in the Detroit, MI DMA. The Farmington Observer is part of the Observer & Eccentric Newspapers, Inc. Group. The Observer & Eccentric Newspapers, Inc. Group includes; Birmingham Eccentric, Farmington Observer, Rochester Eccentric, Southfield Eccentric, Troy Eccentric, West Bloomfield Eccentric, Lake Orion/Oxford Eccentric, Westland/Garden City Eccentric, Livonia Observr, Plymouth/Canton Observer, Redford Observer, and the Clarkston Eccentric. The Farmington Observer offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.