The Peoria Independent is in the Phoenix, AZ DMA. Its audience is a mixture of family and retirement communities. The Peoria Independent is a weekly community newspaper that covers the news, events and people of Peoria, AZ. Coverage also includes several large Active-Adult communities, including Ventana Lakes and Westbrook Village. The Peoria Independent offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.