The Santa Monica Mirror is in the Los Angeles, CA DMA. According to a City of Santa Monica resident survey, the Santa Monica Mirror newspaper was listed as the number one community paper residents use as a resource for city news. The mission of the Santa Monica Mirror has always been to create a world-class local independent community newspaper. The Mirror continues to be the voice of Santa Monica and surrounding communities and reflects the dialogue of everyday life. The Mirror distributes roughly 27,000 papers weekly. This includes home delivery to all single-family homes in Santa Monica, 4,000 Santa Monica businesses as well as 450 locations throughout Santa Monica, Brentwood, Pacific Palisades, Venice and Marina del Rey and now Malibu. A senior section runs weekly within the paper except for the 1 week per month when they produce a special senior supplement. The paper comes out every Wednesday evening. Covers Santa Monica, Brentwood, Pacific Palisades, Venice and Marina del Rey.The Santa Monica Mirror offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.