The Los Angeles Sentinel is in the Los Angeles, CA DMA. It is an African American owned paper that puts emphasis on the issues and news that affect the Los Angeles African American Community. It is the largest newspaper on the west coast that focuses primarily on African American content. This paper was recently acquired by Danny J Bakewell - a well known real estate developer and businessman.The Los Angeles Sentinel offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.