The Best Times is the Mid-South's largest circulation monthly news magazine exclusively targeting the mature market - active adults aged 50 and over. With subject matter-targeted to today's baby boomers and their parents, the features and articles in The Best Times address social, lifestyle and intellectual interests while providing valuable news and information covering housing, healthcare, personal finance, travel, health and fitness, spirituality, the arts and entertainment and so much more. The Best Times is read monthly by over 50,000 Mid-Southerners. It distributes 25,000 copies to a targeted and important market, and offers multiple pick up locations for easy accessibility by readers. In addition 1,750 mailed copies on the first of each month.The Memphis The Best Times is in the Memphis, TN DMA. The Memphis The Best Times offers ROP and insert advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.