The Senior Advocate Newspaper has a circulation of 25,000 per month. It serves Tulare, Kings, Fresno and Madera Counties plus the Central Coast. Circulation includes postage paid papers and copies used by staff. Its readership is 50,000+ per month based on a two person household. This number is probably much greater due to traffic of distribution areas, such as Senior Centers, doctor and dentist offices and mobile home parks. Unlike daily news publications, that are usually read and discarded the Senior Advocate remains in circulation long after it's shelf life and is used for reference material, and passed from person to person much like a magazine.The Senior Advocate is currently the only publication in central California solely dedicated to the mature adult. Unlike some monthly publications that deliver once a month the Senior Advocate is redistributed and rotated each week to ensure availability to readers and optimum exposure to clients.The Senior Advocate of Central California is in the Fresno - Visalia, CA DMA. The Senior Advocate of Central California offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.