Offering readers an editorial mix they simply can't get anywhere else - no other publication captures the West the way Western Living does. That's why Western Living has become a source of pride from Manitoba to British Columbia. PMB confirms Western Living as the magazine that delivers the most affluent readership of any consumer magazine in western Canada.68% of Western Livings total readership is targeted to reach adults between the ages of 25-54 with an average household income of $71,000+ (65% are female). 86% of the total readership owns their house. 65,000 of total circulation ships into Vancouver and another 42,000 reaches Calgary.