These are exciting times for the ATV industry and ATV Action magazine. The new model ATV sport category has never been bigger with seven manufacturers building 450cc ready–to-race ATVs. In addition, utility and side-by-side ATV unit sales and models are growing exponentially. And the amount spent on aftermarket products by the more mature affluent enthusiast is astounding. ATV Action offers a special UTV section in the center of every issue, called UTV Action Magazine. This special “magazine inside of a magazine” will focus on the rapidly growing and profitable side-by-side ATV model niche. In its current reader survey you will find that ATV Action readers spend an average of $1,750 per year on parts and accessories for their four-wheelers. With a low advertising rate and its large readership base, ATV Action provides the best media value to reach this dynamic group of enthusiasts. Each month, ATV Action readers look forward to its concise and extremely credible performance product and accessory evaluations, pro rider interviews, worldwide event and race coverage, pro riding tips, ATV repair, legal and land issues, and adventure and destination stories.