Total Adults: Main news/front page is the most widely read section among adult Sunday newspaper readers at 84%. Gender: After main news/front page, men read local news most (80%).Women read as much (any) advertising as local news in the Sunday newspaper – both at 81% Age: Sunday newspaper readers 35-44 are twice as likely as those 18-24 to read circulars/inserts/fliers (57% vs. 26%). Education: Sunday newspaper readers with high school diplomas are more likely to read any advertising (77%) than those with master’s degrees (68%). Household Income: Sunday newspaper readers with household incomes under $30,000 are more likely to read classified advertising (47%) , than those with household incomes $75,000+ (36%). Occupation: Sunday newspaper readers in production occupations are more likely to read the sports section (65%) than Sunday readers in professional occupations (47%). Sunday newspaper readers in professional occupations read the entertainment/lifestyle section (56%) more than those in production occupations (32%). Employment Status: Employed Sunday newspaper readers are more likely to read classified advertising than retired readers (43% vs. 33%). Retired Sunday readers are much more likely to read the editorial section than employed readers (56% vs. 33%). Marital Status: Married Sunday newspaper readers are much more likely than those who are single to read the business/finance section (42% vs. 26%). Single Sunday newspaper readers are more likely than married readers to read movie listings and reviews (35% vs. 32%). Source – Media Mark Research, Inc. – Fall 2007 Study