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Harbor Freight and Greenlinks Resource Packs Move to Booklet Format 09/03/2009
The Harbor Freight and Greenlinks Woodworkers Resource Packs are now the Harbor Freight and Greenlinks Woodworkers Resource Guides. Both card decks have been reformatted to publish as 5” x 7” coupon booklets. Still mailing to refreshed and updated mailing lists each time, these two programs are giving advertisers a boost by enticing customers to open up the newly formatted mailing with a $150 gift certificate give-away advertised on the front cover. By giving each advertiser its own page of advertising with unique response mechanisms, and still including a card in the middle of the booklet that the recipient can send in requesting additional information on any advertiser, these booklets should perform better than ever for advertisers who have traditionally run in card deck programs, as well as any that has found success in coupon booklets.
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